Compared to other forms of wireless browsing, such as WAP, TipTelecom offers a much richer user experience. This is due to an extensive component set similar to HTML, enabling the control of colours, fonts, tables and images.

In addition content is rendered specifically to the individual handset in order to optimise the images displayed on screen.

Users also benefit from only being able to see content (Games etc) that are applicable to their phone. This obviously means that when orders are placed the product is compatible with the handset and this in turn reduces customer complaints.